About us
Creativity =
effectiveness
Data proves creative thinking is one of the most powerful business tools (see below)
And we want to see businesses thrive.
And that’s why we set up Creative Commerce: A creative agency that simplifies the science, and making effectiveness more tangible, gettable, affordable, and doable… so you can get up 12x more business effectiveness.
There’s a lot of scientific effectiveness stuff on here - we didn’t come up with it. We’ve borrowed it from the world’s best researchers and marketing thinkers who were using it for measurement after their marketing had been released .
We saw it, and thought; well if we know the goal, why not focus the entire process around hitting it? Why not streamline planning, creative and delivery onto what works best?
Built different.
For different results
Learn more about the claims made above:
Creative thinking =
1 of the strongest business tools
11× efficient
Highly creative campaigns are 11 x more efficient at driving market share growth than non-award-winning work.
(Hurman, 2016; IPA Databank, 30-year analysis)
more engaging
Creative ads are more emotionally engaging, better remembered, and more likely to influence buying decisions.
(System1, 2024; Heath, 2007)
5× ROI
“The Cost of Dull” found that creatively effective ads generate 5× the ROI of “dull” campaigns, at similar or even lower budgets.
(System1 & LinkedIn B2B Institute, 2023)
strongest x
“Creativity is the strongest multiplier of effectiveness we knows.”
Hurman (2016)
vast difference
“The commercial difference between the best and the dullest ads is vast — and it’s getting wider.”
System1Group (2013)
Up to 12 x more business effects
12× effect
Creatively awarded work was found to be up to 12× more effective at driving business results than non-awarded campaigns
Peter Field analysis of 435 IPA Databank case studies (1980–2016), Source; The Case for Creativity.
11× efficiency
“Creatively awarded campaigns had campaign efficiency of ~5.7 vs. ~0.5 for non-awarded” — nearly 11× difference in efficiency mentions support this multiplier
most powerful
WARC analysis (2025) confirms that creative excellence remains the most powerful actionable lever, with a 12× uplift in profitability compared to weaker creative counterparts
Direct New Ideas+15WARC+15Contagious+15.
1/2 effectiveness
IPA data shows that since 2008, the average effectiveness of UK advertising campaigns has halved — largely due to a shift toward short-term, performance-focused tactics.
(Binet & Field, 2019. “Effectiveness in Context”)
Most other marketing aims for low-return efficiency
over-invested
Brands are overinvesting in low-ROI, short-term channels (like digital activation), while underinvesting in brand-building, which generates the largest long-term effects.
(The B2B Institute & LinkedIn, 2021. “The 95:5 Rule”)
caps growth
System1’s 50,000+ ad database reveals that chasing short-term gains leads to low emotional engagement, which caps long-term growth potential.
ineffective
“We’ve become brilliant at making cheap, ineffective work — efficiently.”
Orlando Wood - Look Out (2021)